Whether you are keen on complex and multi-step exquisite makeup, or prefer a simple and light natural style, the new makeup products in 2025 are constantly refreshing our perception of beauty. After rigorous testing throughout the year, the Byrdie team has selected the most trustworthy makeup products, from primers to eyeshadow palettes, each of which has both effectiveness and durability. This article will present these award-winning products in a structured manner to help you create a perfect makeup and glow with confidence.
1. Primer and setting: the cornerstone of creating lasting radiance
Best Primer
Danessa Myricks Beauty Yummy Skin Glow Serum
This primer combines skin care and makeup effects. It is rich in niacinamide, hyaluronic acid and vitamin C. It can not only increase skin hydration, but also improve skin texture and brighten skin tone. It can be used alone or as a base before foundation, making the skin glow naturally, becoming the “secret weapon” that editors must have every week.
Best Setting Spray
Pat McGrath Labs Skin Fetish: Glass 001 Legendary Glow Setting Spray
Created by “Glass Skin Queen” Pat McGrath, this setting spray breaks through the traditional oily problem, brings a clear luster and locks makeup for a long time. It can be used in layers according to needs, from subtle luster to full-face watery light, easily achieving the dreamy “glass skin”.
2. Base makeup and concealer: light and natural flawless choice
Best skin conditioning
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
This moist and light skin conditioning product provides light to medium coverage that can be built up, and its texture is as light as nothing. The formula contains three molecular weight hyaluronic acid, niacinamide and squalane, which can last up to 12 hours, taking into account both concealer and moisturizing.
Best Eye Concealer
Make Beauty Skin Mimetic Concealer
The unique buildable formula can lightly brighten the area under the eyes, and thicken to cover blemishes. The texture is smooth and non-caking, perfectly balancing blemish coverage and naturalness.
Best Local Concealer
Lisa Eldridge Pinpoint Concealer Micro Correcting Pencil
The 1.5mm ultra-fine pen tip, known for its precision, is designed for spot concealing, easily covering dark spots and acne marks. The matte texture blends seamlessly with the skin, highlighting the finishing touch.
Best Foundation
Clinique Even Better Clinical Vitamin Makeup SPF 45
It is suitable for people who hate heavy foundation. It is light but has good coverage, giving the skin a natural and translucent healthy feeling. It also has sun protection function, making it an ideal choice for daily and special occasions.
3. Blush and highlighter: awaken the beauty of facial agility
Best cream blush
Rhode Pocket Blush
The texture is fine and smooth, easy to blend, no mottled, bright and long-lasting color. Contains ceramides and peptides, the makeup effect is as smooth as velvety, bringing a natural and moist luster.
Best powder blush
Rare Beauty Soft Pinch Matte Bouncy Blush
The unique cream powder texture is like cream at first, and turns into a high-color powder after drying. It is long-lasting and can be stacked. It is suitable for stacking to create a three-dimensional and natural facial contour.
Best liquid blush
Armani Beauty Luminous Silk Cheek Tint Blush
Light and silky, easy to spread, showing a natural luster, perfectly blending with the skin, creating a natural rosy complexion.
Best makeup and skincare combination product
Glow Recipe Watermelon Glow Niacinamide Dewy Flush
A tinted blush essence that combines skincare and makeup, containing niacinamide and Centella asiatica, brightens the skin while soothing redness. It has a light and moist texture and is suitable for multiple layers.
Best highlighter product
- Liquid highlighter: Live Tinted Hueglow Liquid Highlighter Drops, which combines squalane and hyaluronic acid to create a long-lasting moist glow.
- Cream highlighter: Haus Labs Bio-Radiant Glassy Balm, which has zero glitter and presents a wet luster like glass skin.
- Powder highlighter: Chanel Poudre Lumiere, which is delicate and silky, has a luxurious texture and brightens the facial contour.
4. Contouring and bronzer: The secret to creating a three-dimensional contour
Best Contouring
LYS No Limits Cream Bronzer & Contour Stick
The creamy texture is easy to spread, blends quickly, and dries to a powdery texture. It is long-lasting and natural, suitable for creating a warm and three-dimensional facial contour.
Best bronzer
Benefit Cosmetics Hoola Wave Bronzing Balm
The creamy upgraded version of the classic Hoola foundation has a smooth texture, is easy to blend, has no orange tones, and brings a natural and healthy sun-like feeling.
Best Bronzing Liquid Drops
Westman Atelier Sun Tone Hydrating Matte Bronzing Drops
The matte texture without glitter is light and moist, creating a soft and natural bronze color, suitable for a variety of skin tones, and not easy to overdo.
5. Eye makeup: exquisite expression from details to the whole
Best eye shadow
e.l.f. Fine As Fleck Glitter Eyeshadow
Fine glitter, rich layers, can be used alone or stacked, long-lasting and non-granular, easily create a shining eye makeup.
Best cream eye shadow
Ilia Eye Stylus Shadow Stick
Inspired by the colors of Renaissance paintings, waterproof and long-lasting, matte and pearlescent, beveled pen head for diversified coloring.
Best eyeliner
Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner
Smooth and easy to smudge, rich colors, suitable for daily and smoky makeup, long-lasting and waterproof.
Best liquid eyeliner
Isamaya Micro Eye Liner
Precise and fine pen tip, super melanin, long-lasting and non-smudge, fashionable packaging.
6. Eyebrow makeup and eyelashes: Details make the difference
Best eyebrow gel
Refy Brow Sculpt
Long-lasting, natural texture, not stiff, built-in comb for easy styling.
Best eyebrow pencil
Valentino Beauty Brow Trio Eyebrow Liner
Three-in-one design, including eyebrow brush, flat pen head and fine pen tip, easily create a natural three-dimensional eyebrow shape.
Best mascara
Lancôme Lash Idôle Flutter Extension Lengthening Mascara
The fine brush head grabs each eyelash to create a thick, long and natural eyelash effect.
Best tubing mascara
Sarah Creal Back of The Cab Volumizing Longwear Tubing Mascara
Anti-smudge, nourishes eyelashes, long-lasting and light, easy to remove.
7. Lip makeup: perfect interpretation from moisturizing to color
Best matte lipstick
Violette_FR Bisou Balm
The combination of lipstick and lip balm, light and moisturizing, presenting a modern soft matte.
Best satin lipstick
Nars Explicit Refillable Satin Lipstick
Retro classic color, rich in hyaluronic acid and rosehip oil, moisturizing and comfortable.
Best lip oil
Merit Shade Slick Hydrating Tinted Lip Oil
Light and non-sticky, containing a variety of plant oils, moisturizing and with delicate luster.
Best lip repair oil
Pound Cake Cake Theory Lip Tone Equalizing Oil
Even lip color, moisturizing and anti-wrinkle, smooth texture.
Best Tinted Lip Balm
Victoria Beckham Posh Balm
Natural rose tone, moderate gloss, versatile for daily use.
8. Multifunctional Makeup and Tools
Best Multifunctional Makeup
Ami Colé Desert Date Cream Multistick
Suitable for dark skin, contains nourishing ingredients, and has both blush and lip gloss functions.
Best Makeup Brush Set
Morphe Conceal & Set Tool Trio
Contains concealer brush, powder brush and powder puff, with a reasonable design, suitable for novices and professionals.
Best Beauty Egg
Beautyblender Original
Soft and elastic, absorbs a small amount of product, easy to clean, and creates a flawless base.
The new makeup products in 2025 are based on innovation and practicality. From the integration of skin care ingredients into base makeup, to the rise of multifunctional products, to the exquisite performance in details, each product is empowering beauty. Whether you are a makeup novice or an experienced enthusiast, this list can provide inspiration and support for your beauty journey. Let us embrace the changes in color and texture and start our own beautiful chapter.
